The Role of Custom Packaging in eCommerce

The Role of Custom Packaging in eCommerce

A recent study by the European Journal of Scientific Research showed a strong correlation between the design of a product’s packaging and a viewer’s perceived value of the said product.    So it’s quite safe to say that packaging affects the way your customer feels...

Ο Οικονομικός Αντίκτυπος του Κορωνοϊού στις Εταιρείες Τεχνολογίας

Τις επιπτώσεις της πανδημίας στις εταιρίες του κλάδου των Τεχνολογιών Πληροφορικής και Επικοινωνιών (ΤΠΕ), αποτυπώνει πρόσφατη έρευνα του DIGITALEUROPE (European Digital Technology Industry Association – Ευρωπαϊκός Σύνδεσμος Ψηφιακής Τεχνολογίας), όπως αναφέρει το...
Will COVID-19 Cause Food Shortages?

Will COVID-19 Cause Food Shortages?

With COVID-19 reaching all corners of the Earth, concerns are rising regarding the adequate supply of food. Some countries have stopped food exports to cover internal demand while others are worried that not enough workers will be available for harvest. How real are...
2020 Coffee trends for bars, restaurants, and cafés

2020 Coffee trends for bars, restaurants, and cafés

The trends that were present in 2019 will continue strong in 2020: cold coffee, sustainably sourced, mixed in imaginative concoctions. Coffee drinkers across the world have become more knowledgeable regarding the quality, variety, and type of coffee they want to...
The Hard Seltzers Explosion

The Hard Seltzers Explosion

Last week, we wrote about wine trends for 2020. One factor that we didn’t mention is how wine sales have dropped because of a new competitor: hard seltzers. Since 2019, the American drink market has been swamped by hard seltzers. Economists and drinks...
Wine Market Trends for 2020

Wine Market Trends for 2020

Last week, we wrote about the emerging trends in the beverages market. The wine market is joining the food and beverage markets in the changes and shifts in people’s preferences. Millennials, in particular, are choosing premium wines with specific characteristics....